OUR BELIEFS

OUR VISION

To be the unassailable leader in Homewares & Writing instruments by providing “Best in Class” products that
redefine value, convenience and style.

OUR VALUES

Customer First

Customer First

Creating a remarkable customer experience is what we aim to achieve at our organization. We aspire to create ‘Customer Delight’ by exceeding the expectations of our stakeholders through diverse activities that ensure steady growth with time. The sentiments of our external as well as internal customers is of utmost significance to us.

Collaboration

Collaboration

To ensure desired outcomes in our circle of influence, we maintain the spirit of partnership with all our stakeholders, by always ‘going that extra mile’ and by leveraging our mutual expertise, to bring this value to life.

Evolution

Evolution

We strive to efficiently adapt to the requirements of the environment, and transcend beyond all compulsive changes. Evolution is an ongoing process, whether it's our customer service or brand innovations.

Innovation

Innovation

Innovation is at the heart of everything we do at our organization. Innovation for us, us extends beyond designing path-breaking products which become the new benchmark for competition. It also represents our quest for constant process engineering for superlative optimization of assets.

Human Resource

Human Resource Statement

To facilitate people development and management by creating and deploying fair and transparent processes, designed on the premise of care for individuals.